A moving identity for LEGO IDEAS.
A brand new way to package content unique to Lego.
Montage—on screen package.
Project info
LEGO Ideas is crowdsourced creativity. Fans submit their ideas for the next LEGO concept, the most popular ones are put in production and the creator gets a share of the profit. Lego needed a moving brand identity that could be used across platforms—from film to social media.
Role & credits.
Motion Design Director and Creative
Agency: Happy F&B
Deliverables.
2x Motion Identities
Sound Design
One of the world’s most beloved brands
With over six million instagram followers, LEGO has a dedicated fan base. The most popular ideas are put into production and purchased by collectors across the globe.
Putting
the pieces together
The new identity is designed for, and used across all social media platforms and formats.