Forty years of iconic design
Pentagram is the world’s largest independent branding and design agency with offices in NYC, London, Austin & Berlin.
Vimeo staff pick.
Featured in the global press.
570K views and counting.
Approached by Pentagram partner Naresh Ramchandani—it was an honour to direct this film which aimed and succeeded, to showcase the Pentagram portfolio, spanning forty years, in an interesting enough way to be viewed as entertainment, rather than a self-congratulatory brag film.
From V&A to Microsoft
Forty years of iconic design featuring Alan Fletcher’s V&A identity to Paula Scher’s Micrsoft Windows Identity. Pentagram is multi-disciplinary design and creative agency and has designed icons such as the black London Cab, to the new MasterCard identity and Yahoo!
It was an honour to design and direct this charming and conceptual showcase, spanning forty years of design.
The project featured in the Huffington Post, Creative Review and Fast Company.
Credits
Creative Direction: Naresh Ramchandani
Copywriting: Tom Edmonds
Additional Animation: Simone Nunziato
Role: Director and motion designer