Artistic. Energy. Remix.
A new look for Sweden’s most popular entertainment programme
Art-Directing the style of artist Shai Dahan and directing the concept/process with TV4 and Mastiff, through to motion design and delivery.
Remix the titles
Film photography portraits meets painting. Analogue meets digital.
Så Mycket Bättre is all about colourful and creative expression—entertainment and emotion.
Artists interpreting and remixing each other in novel ways, creating something new yet celebrating the old.
We are doing the same by remixing both the artist and the scenic landscape in an artistic, consistent and novel way.
Old meets news.
Film meets painting.
Tactile meets tech.
Analogue meets digital
Paint shot in 8K were used to bring on Shai’s artwork for a truly organic and artistic feel.
Shot in 8k
Andreas Nilsson DOP at SUPERSTUDIO shot ink and paint in 8K which were used to bring on the paintings for an organic feel.
Using the latest tech
Tracking fabrics has been near impossible before, but AI-powered tools made it possible to superimpose graphics onto fabric in motion.
Credits.
Art-Direction & Motion: Christian Carlsson
Artist: Shai Dahan
Creative and studio DOP: Andreas Nilsson
Producer: Daniel Edvardsson
Executive producer: Martin Nygren
Production company: Mastiff
Supporting production company: Superstudio
Client: TV4